H
EDGHILL
2024
Svenska Dagbladet
2024
AI assistant ✶ Raw Material
2022
Abundo
2022
Citizen ✶ Bttr.
2021
EBOUWI ✶ Product Inc.
2021
Volvo ✶ BBH
By leveraging artistic intuition and emotion I aim to create interfaces that are felt and brands that narrate compelling stories. I reject the notion that good design should be invisible or unobtrusive. Digital experiences are not just a streamlined tool; it's a visceral experience that can inspire, challenge, and express the soul of the brand.
Design systems are the foundation, but our focus lies in what sits on top—expressing the living spirit of the brand and the evolving user experience. Design should be more than just functional—it should be felt in your gut.
What I do
→ Interfaces that you feel.
Balancing best practice UX patterns & contemporary visuals, I create bold and easy to use digital products.
→ Expressive Design systems.
I’ve been part of the creation of countless Design Systems. What I do best is to push the expression and flexibility of the system to allow for a variable experience that aims to unshackle designers in their process to let the brand shine in all contexts. Defining when to be bold, and when to be toned down.
→ Brands with a story.
Nothing beats a strong story, and what better medium to tell your story than with a well crafted concept video and a unique motion language.
→ Motion as my main tool.
Motion is one of the most efficient ways to create personality in your product without compromising usability. By creating a dynamic UI that changes and feels alive, we get an iconic product that draws users in and keep them coming back for more.
How I operate
Need full project, a kick-start or a final polish to push the work? I execute projects from start to finish, leveraging my decade long experience creating vision work, moodboards and road maps to get your work of to a rocket start. Or get me onboard at the very end of a project to add that missing magical spark.
Need a team or do you already have one? I have excellent teammates with a great variety of skills to form the team you need. Or we can enforce your in-house team to push the work and spark new thinking.
Stockholm based independent designer creating products and motion for experiences, systems and brands.